We created Eli because we needed Eli

As a data scientist, our co-founder Marina realized how little information she had about her own body. Conversations with thousands revealed that, like her, many were deeply impacted by the lack of hormonal data. Together with her partner Thomas, who has a background in physics and engineering, they set out to change this.

With world-leading experts, five years of R&D, and over a dozen patent-pending inventions, Eli made continuous hormone monitoring possible. Now, everyone can understand and manage their hormonal health anytime, anywhere. Eli is here to help you feel your best today and improve your lifelong health.

Test by test, we’re building the first large-scale longitudinal data set on daily hormone levels in history.

Our technology gathers previously inaccessible data, offering instant insights and advancing precision medicine. We envision healthcare shifting from reactive to proactive, powered by continuous hormone data and other major innovations. Eli is committed to the highest privacy standards, ensuring you own your data as you own your health.

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We built Eli from the ground up

Unique Experience
As easy as brushing your teeth, as affordable as a coffee.
Patented Technology
IP portfolio of 12+ inventions for continuous hormone monitoring.
In-house Manufacturing
We produce our tests in our facility in Montreal, a life-sciences hub.
Research & Development Lab
5+ years of R&D and an infrastructure to develop more novel tests.

Our in-house R&D lab and manufacturing infrastructure enable us to rapidly develop and produce highly sensitive, cost-effective tests. It took five years of intensive research and development to create the technology that powers Eli, requiring innovations in nanotechnology, microfluidics, chemistry, AI, and endocrinology. For users, it's a simple one-step process.

Meet our team

Our tests are invented, developed, and manufactured by a team with diverse backgrounds—ranging from chemistry and medicine to mechanical engineering and artificial intelligence—yet united by the same mission. For us, "impossible" is an invitation to innovate.

Join Us

Marina Pavlovic Rivas

Co-founder & CEO
Marina is a repeat founder passionate about empowering people with information. This passion is the unifying driver behind her diverse background that blends data science, women's health, and media. Marina founded Eli to create the solution that she, and so many others around her, needed. She founded the company after the acquisition of her previous venture, which developed machine learning solutions for organizations that empower people with information at scale. Marina has a Masters in Data Science and a Bachelor in Communications. Her work to close gender gaps also led her to create a community of over a thousand female data scientists.

Thomas Cortina

Co-founder & CTO
Thomas is a repeat founder with an interdisciplinary background in mechanical engineering and physics. He sees technology as a way to solve meaningful problems. His long-standing passion for hardware led him to build from the ground up and manufacture impactful products through his previous ventures, where he developed solid operational expertise. Thomas worked as an engineer in highly regulated and technologically complex fields, including diagnostics, robotics, and aerospace. He holds a Bachelor in Mechanical Engineering, and a Diploma in Physics focused on sensor design, which he completed in France before immigrating to North America.

Zoya Brar

COO
Before Eli, Zoya was the founder and CEO of CORE Diagnostics, a genetics company that brought advanced testing to self-pay markets. The company served over one million patients, expanded to over a dozen countries, developed over a thousand lab tests, and scaled from two to five hundred people. She also created a one-of-a-kind work culture of complete transparency and no hierarchy. Zoya brings with her experience of diverse healthcare systems including B2B experience across channels and partnerships. Before starting CORE at 23 years old, she worked at Google and completed a Bachelor in Sociology.

James Bausano

R&D Scientist
Before Eli, James pushed the boundaries of assay development while managing assay R&D and manufacturing at a D2C at-home testing company based in San Diego. Under his lead, James’ former team put over 3 million LFA tests in the hands of consumers. Prior to that, James created in vitro assays to support vaccine development and contributed to vaccine formulation and production in the US. He loves to learn, teach, and create wherever he goes.

Nelly Cheruiyot

R&D Scientist
Nelly brings a deep understanding of computational bioengineering and biological system modeling. Her industry experience extends over six years, with significant contributions to assay development and biochemical testing specializing in lateral flow and colorimetric assays. She has a Master's in Bioengineering, focusing on biostatistics and data analytics.At Eli Health, Nelly leverages her expertise to enhance our assay development processes, contributing to our mission of advancing health metrics for at-home testing.

Jocelyn Meyer

R&D Scientist
Before Eli, Jocelyn was building the infrastructure of the R&D and manufacturing teams at a D2C at-home testing company. She was instrumental in growing, training, and organizing a team of scientists and engineers that delivered over 3 million rapid tests to consumers. Jocelyn’s work in assay and product development is inspired by her desire to democratize healthcare and make the world a better place for all.

Amber Birks

R&D Scientist
Holding a B.Eng in Bioengineering, Amber has focused on designing point-of-care solutions to improve healthcare accessibility and patient outcomes. Her previous experience includes academic laboratory research in topics such as microfluidic and electrochemical biosensing, and biomaterial development for drug delivery systems.

Daid Ahmad Khan

R&D Scientist
Specializing in biosensing and diagnostics, Daid holds an MS in Bioengineering from Stanford University and a BASc in Nanotechnology Engineering from the University of Waterloo. Daid brings over 5 years of research expertise in nanobiotechnology and materials science to Eli, where he is developing and optimizing our assays for at-home hormone monitoring.

Iannick Gagnon

Machine Learning
Iannick's diverse experience spans military R&D, machine learning, and consultancy, covering areas from mathematical optimization to pedagogy. As a teaching professor in Montreal, Iannick not only imparts valuable computer science knowledge but also embodies our core value of problem-solving with a dedication to creating a more inclusive world. Iannick's educational background focused on mechanical and software engineering.

Lena Kozarov

Product Manager
Lena's diverse experience covers machine learning, mathematical modelling, and laboratory R&D for medical applications. She brings valuable experience from the startup ecosystem, where she has played key roles in R&D engineering and business development, contributing to the development, verification, and design of medical devices. She is passionate about breaking educational barriers in biomedical engineering as the Co-Founder of a cross-Canada biomedical engineering conference, CUBEC. Holding a B.Eng in Bioengineering, Lena is dedicated to engineering and advancing products aimed at addressing gender disparities in healthcare.

Fabrice Traore

Biomedical Specialist
Fabrice holds a Master’s in Aerospace Engineering and brings extensive CAD and manufacturing experience from Bombardier and Pratt & Whitney Canada. His award-winning student projects, including satellite and cargo plane designs, showcase his innovative approach. Now at Eli Health, Fabrice drives medical product development with rapid prototyping expertise. Passionate about democratizing science, he collaborates with Fab Foundation to establish Fab Labs in West Africa, inspiring a new generation of makers.

Jarred Weinberger

Biomedical Specialist
Jarred's past experience includes a stint as a manufacturing engineer where he contributed to advanced manufacturing and product development. At Eli, Jarred is instrumental in designing, rapid prototyping, and building the hardware components that are central to our innovative technology.Jarred, holds a BSc in Mechanical Engineering.

Pious Saraswat

Marketing & Ops
Pious has a background in strategy, operations, communications and marketing at Google and CORE Diagnostics. He sees himself as a generalist that is great at connecting dots across the company and driving change. At Google, he worked in sales & marketing across large global clients. He also directed a large-scale Android Developer Training program across India, significantly impacting developer education in India. At CORE, he led a large-scale effort to successfully improve profitability across the company. Pious is known for his advocacy on mental health, promoting inclusivity and openness in the workplace.

Claudia Pérez-Levesque

Non-Dilutive Funding
Claudia is a four-time founder. Across her ventures, she has deployed her engineering background to create social impact and advance gender equality. In addition, she is a Co-founder of the Women in Tech Manifesto, a call for parity in the STEM industry. She has raised over $10M in non-dilutive funding for various organizations. She holds a Bachelor’s in Mechanical Engineering and a Master's in Management and Engineering.

Fannie Filion-Bienvenue

Data Scientist
Holding a B.Sc. and M.Sc. in Bioinformatics with a specialization in machine learning, Fannie is passionate about uncovering insights in biological data to drive impactful solutions. Her expertise lies in developing AI-driven models for complex biological questions, including predictive analytics and data-driven decision-making. Dedicated to continuous learning, Fannie combines her technical skills and innovative thinking to advance healthcare research and applications.

Marissa Dillon

Biomedical Specialist
Marissa holds a double bachelor's degree in biomedical mechanical engineering and computing technology. She brings her love of programming, biomedical design, and quality assurance to Eli’s Hardware Team, where she conceptualizes, designs, and rapidly prototypes hardware components that are at the core of Eli’s technology. Marissa is passionate about helping women gain access to information about their health and dedicates her spare time to tutoring STEM and caring for animals.

Anthony Shin

R&D Scientist
Anthony has a background in biochemistry, specializing in protein engineering and synthetic biology. He previously led a team of 30 to revolutionize the textile industry by designing a recombinant bacterial system for fabric waste degradation, earning international recognition and an award. Passionate about advancing health sciences and creating impactful innovations, he now applies his expertise at Eli Health to develop and optimize the world’s first continuous salivary hormone assay.

Morgane Descat

Growth Marketing
Morgane, with 11 years of marketing experience, brings deep expertise in product marketing and growth. She has led go-to-market strategies, launched new product categories, and optimized product-market fit, driving growth and brand building. Her experience spans from L'Oréal to Nokia Digital Health to Withings, with a focus on delivering value to B2C and B2B customers and stakeholders.

Parmis Shafiei

Social Media
As a passionate storyteller, Parmis brings Eli Health's mission to life online. With a Bachelor’s degree in Digital Media Communications and years of experience in social media management, she specializes in creating engaging content that educates, inspires, and connects with audiences. Parmis is driven by her love for meaningful communication and genuine connections, empowering individuals with accessible knowledge about hormonal health through thoughtful, creative campaigns.

Meet our advisors

Alicia Robbins, MD

Clinical Advisor
Alicia, a board-certified OBGYN and Certified Menopause Practitioner, leverages her extensive experience in women's health to enhance well-being during midlife transitions. Practicing in Greenwich, CT, she combines lifestyle medicine with her gynecology and hormone expertise, actively engaging in community support and advocacy for women's health. Her insights are recognized in notable outlets like Allure Magazine and The New York Times, underscoring her commitment to advancing healthcare for women.

Rhona Zwingerman, MD

Clinical Advisor
Dr. Zwingerman is a physician and reproductive endocrinology and infertility (REI) specialist who recently co-founded Twig Fertility. She is dedicated to improving fertility care with best-in-class technologies. She sits on the REI and Genetics Committees of the Society of Obstetricians and Gynecologists of Canada and has co-authored guidelines on genetic testing.

Fady Hannah-Shmouni, MD

Clinical Advisor
Fady is an endocrinologist and geneticist at the University of British Columbia focusing on precision medicine and longevity healthcare. As the founder of Healthspan Digital Inc, Fady works on personalized healthcare solutions. His academic work and advisory roles in health ventures show his dedication to advancing healthcare and improving global well-being.

Ruby Gadelrab Tudor

Strategic Advisor
Ruby has over 20 years of experience in health tech and biotech. She was the VP of Commercial Marketing at 23andMe, where she developed their business models. Ruby is now the CEO and Co-founder of MDisrupt, connecting health professionals with digital health companies. She has worked with top companies like Life Technologies and InVitae. Ruby has a Bachelor of Molecular Biology from UCL.

Steve Arless

Strategic Advisor
Steve is one of Canada’s leading entrepreneurs in the biomedical technology industry. He has led multiple companies from start-up to major success, including CryoCath Technologies and Resonant Medical. Steve is passionate about helping new entrepreneurs and teaches at McGill University. He co-founded and is the CEO of ViTAA Medical Solutions, a healthcare AI company.

Devon C. Campbell

Strategic Advisor
Devon has 22 years of experience in developing successful medical devices and diagnostics. He has worked with various companies, including startups and global healthcare leaders. His notable contributions include the acquisition of Ventana by Roche, Genoptix & Vivacta by Novartis, and the IPO of Quanterix. Devon holds degrees in Mechanical Engineering from the University of Arizona and an advanced executive certificate from MIT.