About Eli

We believe people should have the power to shape their own health.

Hormones have long been a mystery. While they have a powerful impact on our bodies, we have very little personal insight into how they work. Eli is here to share clear and science-backed data on hormone levels, so we can all take charge of our health.

Our Story

For us, Eli is personal.

Our co-founder, Marina, wanted a non-hormonal, non-invasive form of contraception–but couldn’t find one. This missing solution impacted her directly and it also showed her that without contraceptive freedom, women lack control over their own health.

Eli was created to empower women. To offer greater control over personal health and life choices. And to provide access to evidence-based hormone insights, grounded in real-time data.

Our Team

Meet the humans behind Eli.

A group of people passionate about women’s health and shifting the power paradigm into women’s hands. Problem-solving on a daily basis, we work together with boldness, integrity, and trust.

Marina Pavlovic Rivas

Co-Founder & CEO

Marina is a serial entrepreneur. Before Eli, she developed analytical solutions and business intelligence for the creative industry. In 2019, she teamed up with Thomas, to answer a significant unmet need in women's health through Eli. With Eli, her communications and data science background intersected with her passion for revolutionizing women’s health. Marina holds a Bachelor of Arts in Communications and a Masters in Business Intelligence, specializing in data science.

Thomas Cortina

Co-Founder & CTO

Thomas is a serial entrepreneur. Before Eli, he founded companies like DÉMÉ Montreal and Beeseed. Along with Marina, he wanted to find scalable solutions across women’s health.. Thomas has industrial experience at Bombardier and Hutchison and holds a Bachelor in Mechanical Engineering and a University Technology Diploma (DUT) in physics.

Zoya Brar

Chief of Staff

Before Eli, Zoya was the founder and CEO of CORE Diagnostics - a genetics company that brought advanced testing to self-pay markets. The company served over one million patients, and expanded to over a dozen countries. She also created a one-of-a-kind work culture of complete transparency and no hierarchy through this journey. Before starting CORE at 23 years old, she worked at Google and completed a Bachelor in Sociology.

Mindy Loverin

Head of Growth & Partnerships

Before Eli, Mindy helped build Flashstock, a B2B SaaS solution, from the ground up which was sold to Shutterstock for $65M, driving global client acquisition, expansion of top tier accounts, and building strategic partnership ecosystems. Mindy holds a Bachelor of Commerce and a Masters of Science from NYU, specializing in corporate communication and public relations.

Sarah Moug

Business Operations

Sarah’s experience includes strategy and management consulting for Accenture Vancouver. She holds a Bachelor of Commerce in Business Technology Management and is currently completing her Master of Public Health in Health Management from Harvard University.

Claudia Pérez-Levesque

Non-Dilutive Funding

Claudia is a four-time founder of cleantech, social and financial organizations.. . In addition, she is also a Co-Founder of the Women in Tech Manifesto, a call for parity in the STEM industry. She holds a Bachelor in Mechanical Engineering and a Master's in Management and Engineering.

Vincent Barnabé-Lortie

Software & Data Science Lead

Vincent specializes in machine learning, artificial intelligence, and data science. In the past, Vincent has designed and developed new software products, built a machine learning and AI practice from the ground up, and coached software teams and organizations towards agility and organizational effectiveness. Vincent holds a Master’s in Business Administration, a Master’s in Computer Science, and a Bachelor of Science in Software Engineering.

Emilie Heckel

Senior R&D Scientist

Emilie brings extensive experience in Microbiology acrossat many research institutes, including CHU Sainte-Justine. Emilie holds a doctoral degree in developmental biology, a Master's in Infectiology and a Bachelor in Life Sciences.

Celine Ling

R&D Scientist

Celine is an interdisciplinary scientist who has combined her interests in biology and engineering to tackle problems in the health space. Before Eli, she worked at MolecuLight where she ran product development, clinical research, human factor testing, and got FDA and CE mark approvals. Celine holds a Master of Applied Sciences in Biomedical Engineering.

James Bausano

R&D Engineer

James is a chemical engineer with a knack for problem-solving. Before Eli, he was pushing the boundaries of assay development while managing the R&D and manufacturing departments of Vessel Health. He loves to learn, teach, and create wherever he goes.

Nadine Padillo

R&D Associate

Nadine has experience in biochemistry, neuroscience and analytical chemistry. Having worked in the healthcare services industry, she combines her medical field experience and academic background into medical device applications at Eli Health. Nadine holds a Bachelor of Science in Biochemistry and is currently completing her Master of Applied Sciences in Biomedical Engineering.

Seasy Huang

R&D Analyst

Seasy is a researcher, developer, and designer passionate about making both healthcare and data more accessible. She is an active volunteer in Montreal’s startup ecosystem. She holds a Master of Sciences in Cardiovascular Physiology and a Bachelor of Science in Computational Biology.

Megan Wai

Biomedical Engineer

Before Eli, Megan worked in R&D and QA Engineering at Spinlogics where she gained experience in product design & regulatory compliance. She also o-founded McGill’s first ever biomedical engineering design team. She holds a Bachelor in Bioengineering and Biomedical engineering.

Lucie Marty

Industrial Designer

Lucie is experienced in industrial design across deeptech and wearables. Sheenjoys conceiving well designed products that have social impact. Lucie holds a Diploma of Design.

Our Advisors

Eli is backed by industry leaders, but not just any leaders.

Our advisors are a select group of individuals who share our goals. They’re with us every step of the way as we change the world of women’s health.

Ruby Gadelrab Tudor

Ruby is a seasoned commercial health executive with over 20 years of experience in biotech, healthcare and healthtech industries. She is currently the CEO and Co-founder of MDisrupt, a platform for connecting clinicians and scientists with digital health companies. In addition consults for companies in the genetics, healthcare and healthtech spaces on commercialization strategies. Ruby’s background includes senior executive roles developing B2B and B2C commercial strategies at high profile companies including 23andMe, Life Technologies, Affymetrix, and InVitae.

Education: She holds a Bachelor in Molecular Biology from UCL.

Dr. Rhonda Zwingerman

Dr. Zwingerman is a physician and reproductive endocrinology and infertility (REI) specialist, and the Co-Founder and Medical Director of Twig Fertility. Dr. Zwingerman is committed to elevating and modernizing fertility care by pairing best-in-class technologies with compassionate, person-centred medicine. Her clinical and research interests include reproductive genetics, early pregnancy care of fertility patients, and health technology. Dr. Zwingerman sits on the REI and Genetics Committees of the Society of Obstetricians and Gynecologists of Canada (SOGC) and is the co-author of the current Canadian guidelines on preimplantation genetic testing.

Education: She completed her residency in Obstetrics & Gynaecology at the University of Alberta, and her fellowship in Gynaecologic Reproductive Endocrinology & Infertility at the University of Toronto. She also has a Master’s in Health Services Research from the University of Toronto.

Steve Arless

Steve is a successful Medtech entrepreneur who serves as a mentor and advisor to the next generation of medical technology innovators. He is an Entrepreneur-in-Residence at Centech (one of Canada’s fastest-growing Medtech accelerators), and a Professor of Practice in the Faculty of Medicine. In the past, Steve has served as the Co-founder & CEO of Soundbite Medical, CEO of CardioInsight, CEO of CryoCath, and Interim CEO of Resonant Medical. Three of these companies were acquired for over $600M collectively during his time as CEO. He was awarded Ernst & Young’s Entrepreneur of the Year in the life science category in 2005.

Education: He holds a Bachelor of Science from McGill University and a MBA from Concordia University.

Devon C Campbell

Devon has expertise at the intersection of engineering, biology, and design. He has 22 years of experience leading the development of innovative, commercially successful medical diagnostic devices. In the past, he has been a product development executive at a number of organizations including myBiometry, CellSpring, Quanterix, Novartis and Ventana Medical Systems. He has a track record of delivering commercially successful RUO and FDA approved in vitro diagnostic products. In addition, Devon’s background includes a successful IPO and he has been on both sides of M&A transactions.

Education: He holds a Master’s and Bachelor of Science in Mechanical Engineering from the University of Arizona, and an Advanced Executive Certificate in Management, Innovation & Technology from MIT.

Backed by Industry Leaders

Join Our Team

Ready to change women’s health for the better?

Our (digital) doors are always open to passionate people who share our drive for change.

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